Personal Care

If you enjoy helping others look and feel their best, a career in personal care could be right for you!

The field has a range of job types, so there is a place for many different skill sets and backgrounds.

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Ashley Cooper, Watlow

Watlow is a local manufacturing employer with a range of job positions and a dedication to bettering the community. Watch this video to learn more about the career field and about Watlow.

View Salary Ranges in Personal Care

Career Progression*

With the right mix of training, certifications, and commitment, you have the potential to grow from
entry-level roles to leadership in your personal care career.

STARTING YOUR CAREER

Many entry-level roles in personal care require little to no prior experience, though beauty careers usually need state licensure, caregiving often provides on-the-job training, and fitness jobs may require basic certifications.

Salary range:
$25,000-$45,000

Possible Job Positions:
Beauty
Salon Assistant
Nail Technician Apprentice
Salon/Spa Receptionist
Lash/Brow Assistant

Caregiving
Personal Care Aide
Direct Support Professional
Resident Care Assistant
Activities Assistant

Fitness
Gym Assistant
Front Desk / Membership Associate
Group Exercise Instructor
Yoga or Spin Instructor

ADVANCING IN YOUR CAREER

Advance in personal care by completing apprenticeships or licenses in beauty, earning certifications in caregiving, or meeting performance goals and obtaining training in fitness roles.

Salary range:
$35,000-$75,000

Possible Job Positions:
Beauty
Licensed Cosmetologist/Hair Stylist Licensed Barber
Nail Technician/Manicurist/Pedicurist
Esthetician / Skin Care Specialist
Makeup Artist
Massage Therapist

Caregiving
Lead Caregiver / Shift Supervisor
Residential Care Coordinator
Behavior Support Specialist

Fitness
Certified Personal Trainer
Strength & Conditioning Coach
Pilates Instructor
Group Fitness Coordinator
Wellness Coach / Nutrition Coach

LEADING IN YOUR CAREER

Leadership in personal care often comes through managing a salon or spa, directing caregiving services, or overseeing fitness and wellness programs.

Salary range:
$60,000-$120,000

Possible Job Positions:
Beauty
Salon or Spa Manager
Master Stylist / Senior Cosmetologist
Clinical Spa Director
Beauty School Instructor / Trainer
Salon or Spa Owner

Caregiving
Director of Personal Care Services (Assisted Living / Senior Care)
Care Team Manager
Senior Living Life Enrichment Director
Residential Program Manager
Assisted Living Administrator

Fitness
Head Trainer/Senior Personal Trainer
Fitness Director
Wellness Program Director
Gym / Health Club Manager
Studio or Gym Owner / Operator

*Data Sources: Salary and progression information is based on input from HR staff at Columbia businesses, statistics from the U.S. Bureau of Labor Statistics, and local job market listings found on Indeed, Glassdoor, and ZipRecruiter.

What You Need to Succeed

Frequently asked questions about how to excel in a personal care career

    • Beauty: Most beauty careers (like hair stylist, esthetician, or nail tech) require formal training and a state license before you can work directly with clients. However, you can often start as a salon assistant, receptionist, or shampoo technician with no prior experience while working toward licensure.

    • Caregiving: Many entry-level caregiving jobs, such as personal care aide or home health aide, provide on-the-job training and don’t require prior experience. Employers often value compassion and reliability above all.

    • Fitness: You can start in roles like fitness attendant, front desk associate, or group class helper without experience. To move into training or coaching roles, you’ll need certification.

    • Beauty: Yes. To become a licensed cosmetologist, barber, nail technician, or esthetician in Missouri, you must complete a state-approved training program and pass the Missouri State Board exam.

    • Caregiving: Entry-level roles may not require formal education, but many advancing roles (like CNA or CMT) require a short certification program and state exam.

    • Fitness: Many advancing roles, such as personal trainer or group fitness instructor, require nationally recognized certifications (NASM, ACE, ISSA, etc.) plus CPR/AED training.

    • Beauty: Waiting on your state license approval or finishing training hours can slow down hiring.

    • Caregiving: Delays often come from background checks, TB tests, and references, which are required for caregiving roles.

    • Fitness: Hiring may be delayed if you haven’t completed the required certification or CPR/AED training.

    • Beauty: Not having the state-required license for cosmetology, esthetics, or nails will prevent you from being hired for hands-on roles.

    • Caregiving: A disqualifying background check (such as certain criminal offenses) or inability to pass a drug screen may prevent hiring in caregiving roles.

    • Fitness: Lacking the proper certification or insurance coverage (if self-employed) can keep you from being hired as a trainer or instructor.

Your Path to
Getting Started

Click a path number for more information.

Discover which career in personal care might be a good fit for you. Click to take a quiz for a career in beauty, caregiving, or fitness!

View Local Employers — We recommend applying on company sites instead of sites such as Indeed.com

Apprenticeships, Certificates, and Colleges/Technical Schools that could be helpful for career progression

Career Testimonials

Name, CEO of _
Started in food services and did not have a high school diploma

Name, CEO of _
Started in food services and did not have a high school diploma

Name, Manager of _
Started as a janitor and had a justice involved background

Additional Career Resources

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